I came up with the idea for this ad after my wife kissed me. She said her lips felt really soft as her new lipstick she was wearing locked in more moisture!! After re-surfacing, It gave me the idea for the image – I envisaged a water splash made from the shape of the lipstick, so I got to work on it straight away. All was modeled and rendered in Modo, decals were added in Photoshop and the copy in Adobe Illustrator. Hope you like it!